The Espresso Program is a no-foam approach to building a brand that puts entrepreneurs on the fast track to creating an online presence that stands out from the competition and connects with the right audience.
Your Espresso comes with FULL WEBSITE DEVELOPMENT for Shopify, Squarespace or WordPress.
NEW Media & Linkedin Trainings!
“When I first landed on freshpresse.co I knew this was the place to be, and after a clarity call with Sara I was sold on the Espresso Program! She has managed to build my brand from all the bits and pieces of my vision. From my tag line, to my bio and the sales pages, it all ties in beautifully. It’s amazing how she can put images and words together that speak for themselves. My company website had no content and Sara crafted each page with our voice and vision. She’s a wealth of creativity and an essential part of our team. We truly don’t know where we would be without her!”
-Oneida Franco, Accountant & Entrepreneur, Franco Blueprint Inc., NYC
Week X Week
Weeks 1-2 All about you & your ideal client/customer
We’ll get to know exactly who your TARGET CLIENT or customer is through an in-depth survey (that I’ve designed to be painless, btw), which results in a vision board (not the airy-fairy kind), which will serve as the basis of your brand guidelines. My SEO ninja will begin his research on all those key words I’ll need to incorporate while writing the copy for your website.
Weeks 3-4 Copy! Copy! Copy!
Key messaging, logo (if you don’t already have one) and a hot tagline are next. Then I’ll get into writing your HOME, ABOUT & SALES pages. These 3 pages will get that ideal customer to stay a while and get to know you and all the incredible things you offer. At this stage, we will decide on the perfect template for your website (Squarespace, Shopify or WordPress), and start setting that up.
Weeks 5-6 Content is queen
Our focus will be on DESIGNing and ALIGNing communications across social media platforms so that your aesthetic is consistent. Concentrating on Instagram and Facebook, we’ll determine what exactly you should be posting to attract a community of engaged individuals who may very well turn into customers! A big part of this phase is your LEAD MAGNET and I’ll start designing that based on your target client persona.
Weeks 7-8 Content Planning & Your Pipeline
We’ll assess the when and where to post before we create a full month’s CONTENT CALENDAR and get into how you can use automation to put things on rinse and repeat. EMAIL MARKETING is part of the mix and I’ll design custom templates that you can easily modify to use again and again.
Weeks 9-12 Implementation
These four weeks are all about getting your WEBSITE LIVE and fine-tuning your SALES FUNNEL. We’ll make sure your branding is tight and that all the components are working together in perfect harmony. Then we’ll sort out best practices and your long-term strategy for success.
“Working with Sara was incredible! Her support, creativity and expertise made the process so productive and so fun. She really helped me get clear on every aspect of my brand and marketing – making sure it truly fit me. Sara’s insight expedited the work and set me up for success.”
-Beth Marhefka, Success Coach, California
What To Expect
As soon as you sign up for the program, we’ll have a prep call to establish goals and start your target customer survey.
We’ll have a one-hour call every week (12 total through the program) to review progress, strategy and next steps.
Unlimited email support. Ask me any questions any time!
My Commitment To You
This is a collaboration. I am going to work hard for you, but you need to be fully committed to digging deep – doing the research and outreach that is required to see results.
“Sara is like a brand therapist! With more than one business to run, having her on my team has been invaluable. She’s helped to fine tune my online voice, enhance my key brand messaging, and she coordinated a complete overhaul of my website. In doing all this, Sara has saved me countless hours. By carefully crafting my landing pages, she has proven to have a way with words and images that exudes a refined style… that I never need to second guess! Not only that, but she keeps my weekly email campaigns on track, and edits articles and blog posts with a turn-around that always amazes.”
-Kelsey Matheson, founder of The Optimal Health & Conscious Living Academy and co-owner of Anamaya Resort, NYC
What You'll Walk Away With
Your Brand's DNA
Your brand profile with voice + visual guidelines will be wrapped up in a PDF document that you can use for quick reference.
Your Tool Kit
This kit will contain your content calendar, social media strategy, and best practices for your brand’s specific search engine optimization (SEO).
Not only will your HOME page, ABOUT page, a SALES page, as well as your LEAD MAGNET, be custom copywritten by me for you, but I’ll set up your entire website using Squarespace, Shopify or WordPress.
Your Email Marketing Strategy
You’ll be ready to go with a custom designed template (that’s easy to modify) for all your email campaigns, as well as your subscriber sequence, and a solid understanding of current best practices.
Unshakeable confidence in your OWN voice and everything you do for your brand!
*BONUS* Instagram Training
Lindsay Sganga is a social star and she’ll be leading you through a 2-hour training that will get you organized on Instagram and showing your very best side. Lindsay’s practical and creative direction will carry you through all of your other social media platforms as well!
*BONUS* Linkedin Training
Cecile Jemmett has been winning on Linkedin for over four years. She’s a Business Trainer, LinkedIn Expert, Lead Generation Expert and excels at customer acquisition. Through this training, Cecile will create a completely optimized Linkedin profile for you!
*NEW* Media Training
Over the course of my career I’ve done my fair share of pitching to the media … I’ve also been on the other side as an editor-in-chief. Huffington Post, The Zoe Report, ELLE Magazine & Canada’s National Post newspaper are just a few of the publications I’ve either been featured in, or written features for. In this training I’ll take you step x step through how to get your name + product/service in front of thousands in a way that’s easy and authentic.
Pricing / Payment Plans Available
- Full Brand Development
- Full Website Development (Shopify, Squarespace or WordPress)
- Copywriting All Key Pages & Promotional Materials
- Content Calendar
- Email Marketing & Lead Magnet
- SEO Toolkit
- Twelve (12) 1-hour Calls
- UNLIMITED EMAIL SUPPORT
- *BONUS* INSTAGRAM TRAINING
- *BONUS* LINKEDIN TRAINING
- *NEW* MEDIA TRAINING
“Sara Graham is a delight to work with in the digital arena. Her attention to detail and visual beauty are captivating and the way she writes is incredible. I’ve hired dozens of people in this industry and truly find Sara to be a diamond in the rough!”
– Angel Hill, Author, CEO & Founder of AngelHillTV