The Espresso Program is a no-foam approach to crafting a brand voice and online presence that stands out from the competition, connects with the right audience, and motivates them to not only step into, but stay in your universe.
“When I first landed on freshpresse.co I knew this was the place to be, and after a clarity call with Sara I was sold on the Espresso Program! She has managed to build my brand from all the bits and pieces of my vision… from my tag line, to my bio and the sales pages… it all ties in beautifully. It’s amazing how she can put images and words together that speak for themselves. My company website had no content and Sara crafted each page with our voice and vision. She’s a wealth of creativity and an essential part of our team. We truly don’t know where we would be with out her!”
-Oneida Franco, Franco Blueprint Inc.
Week X Week
Week 1-2 All about you & your ideal client/customer
We’ll get to know exactly WHO your target client or customer is through an in-depth survey (that I’ve designed to be painless, btw), which results in a vision board (not the airy-fairy kind), which will serve as the basis of your brand guidelines.
Week 3-4 Copy! Copy! Copy!
Key messaging, logo (if you don’t already have one) and a hot tagline are next. Then I’ll get into writing your HOME, ABOUT & SALES pages. These 3 pages will get that ideal customer to stay a while and get to know you and all the incredible things you offer. At this stage, we will decide on, and start designing, your LEAD MAGNET.
Week 5-6 Content is queen
Our focus will be on DESIGNing and ALIGNing communications across social media platforms so that your aesthetic is consistent. Concentrating on Instagram and Facebook, we’ll determine what exactly you should be posting to attract a community of engaged individuals who may very well turn into customers!
Week 7-8 Get it all out there!
We’ll assess the when and where to post before we create a full month’s CONTENT CALENDAR and get into how you can use automation to put things on rinse and repeat. EMAIL MARKETING is part of the mix and I’ll design custom templates that you can easily modify to use again and again. Then we’ll sort out best practices and a long-term strategy for success.
“Sara Graham is a delight to work with in the digital arena. Her attention to detail and visual beauty are captivating and the way she writes is incredible. I’ve hired dozens of people in this industry and truly find Sara to be a diamond in the rough!”
– Angel Hill, Author, CEO & Founder of AngelHillTV
What To Expect
As soon as you sign up for the program, we’ll have a prep call to establish goals and start your target customer survey.
We’ll have a one-hour call every week (8 total through the program) to review progress, strategy and next steps.
Unlimited email support. Ask me any questions any time!
My Commitment To You
This is a collaboration. I am going to work hard for you, but you need to be fully committed to digging deep – doing the research and outreach that is required to see results.
“Sara is like a brand therapist! With more than one business to run, having her on my team has been invaluable. She’s helped to fine tune my online voice, enhance my key brand messaging, and she coordinated a complete overhaul of my website. In doing all this, Sara has saved me countless hours. By carefully crafting my landing pages, she has proven to have a way with words and images that exudes a refined style… that I never need to second guess! Not only that, but she keeps my weekly email campaigns on track, and edits articles and blog posts with a turn-around that always amazes.”
-Kelsey Matheson, founder of The Optimal Health & Conscious Living Academy and co-owner of Anamaya Resort
What You'll Walk Away With
Your Brand's DNA
Your brand profile with voice + visual guidelines will be wrapped up in a PDF document that you can use for quick reference.
Your Tool Kit
This kit will contain your content calendar, social media strategy, and best practices for your brand’s specific search engine optimization (SEO).
Your Website's Key Pages
Your HOME page, ABOUT page, a SALES page, as well as your LEAD MAGNET, will all be custom copywritten by me for you.
Your Email Marketing Strategy
You’ll be ready to go with a custom designed template (that’s easy to modify) for all your email campaigns, as well as your subscriber sequence, and a solid understanding of current best practices.
Unshakeable confidence in your OWN voice and everything you do for your brand!
*BONUS* Social Media Training
Lindsay Sganga is a social star and she’ll be leading you through a 1:1 hour-long training that will get you organized on Instagram and showing your very best side. Lindsay’s practical and creative direction will carry you through all of your other social media platforms as well!
Pricing / Payment Plans Available
- Full Brand Development
- Copywriting All Key Components
- Content Calendar
- Email Marketing
- SEO Guidelines
- Eight 1-hour Calls
- UNLIMITED EMAIL SUPPORT
- *BONUS* SOCIAL MEDIA TRAINING