I’ve poured everything I have learned over the last 15 years into an 8-week program that offers entrepreneurs full support through developing a fresh brand and communications strategy.

The Espresso Program is a no-foam approach to brand building that puts you on the fast track to creating an online presence that stands out from the competition and connects with the right audience.


  • Two 1-hour PRIVATE CALLS with me – one before program starts and one at conclusion
  • Eight 90-minute GROUP COACHING CALLS – 1x/week
  • Group coaching sessions with SOCIAL MEDIA & Search Engine Optimization (SEO) EXPERTS
  • Unlimited EMAIL SUPPORT
  • PLUS 2 BONUS WEEKS of brand development training & support
  • PLUS A PRIVATE FACEBOOK GROUP where members can interact, bounce ideas and get valuable feedback… Forever!


What You'll Walk Away With

Your Brand's DNA

Your brand profile with voice + visual guidelines.

Your Tool Kit

Your content calendar, social media strategy, and best practices for your brand’s specific search engine optimization (SEO).

Your Website's Key Pages

Your HOME page, ABOUT page, a SALES page, as well as your LEAD MAGNET.

Your Email Marketing Strategy

A beautiful email template (that’s easy to modify) for all your email campaigns, as well as your automated  subscriber sequence.

Your Win

Unshakeable confidence in your OWN voice and everything you do for your brand!


Lindsay Sganga is a social star and she’ll be leading you through a 2-hour training that will get you organized on Instagram and showing your very best side. Lindsay’s practical and creative direction will carry you through all of your other social media platforms as well!


The Espresso Group Coaching Program is for the female entrepreneur who is launching, or re-launching, an online business. She is ready to create a stellar online presence with strategy that is based in clear understanding of her target market. She wants to know how to write engaging and effective copy for her website, and how to optimize social media to direct the right people to that website.

Ultimately, she wants to feel calm, cool and confident about her brand so she can get back to doing what she LOVES.

If this is YOU, let’s go…

Week X Week

Week 1-2 All about you & your ideal client/customer

We’ll get to know exactly WHO your target client or customer is through an in-depth survey (that I’ve designed to be painless, btw), which results in a vision board (not the airy-fairy kind), which will serve as the basis of your brand guidelines.

Week 3-4 Copy! Copy! Copy!

Key messaging, logo (if you don’t already have one) and a hot tagline are next. Then we’ll get into writing your HOME, ABOUT & SALES pages. These 3 pages will get that ideal customer to stay a while and get to know you and all the incredible things you offer. At this stage, we will decide on, and start designing, your LEAD MAGNET so you can start collecting email addresses.

Week 5-6 Content is queen

Our focus will be on DESIGNing and ALIGNing communications across social media platforms so that your aesthetic is consistent. Concentrating on Instagram and Facebook, we’ll determine what exactly you should be posting to attract a community of engaged individuals who may very well turn into customers!

Week 7-8 Get it all out there!

We’ll assess the when and where to post before we create a full month’s CONTENT CALENDAR and get into how you can use automation to put things on rinse and repeat. EMAIL MARKETING is part of the mix and I’ll show you how to design custom templates that you can easily modify to use again and again. Then we’ll sort out best practices and a long-term strategy for success.


Additional brand development training and support. Plus you’ll always have access to the private Facebook group!

“When I first landed on freshpresse.co I knew this was the place to be, and after a clarity call with Sara I was sold on the Espresso Program! She has managed to build my brand from all the bits and pieces of my vision… from my tag line, to my bio and the sales pages… it all ties in beautifully.  It’s amazing how she can put images and words together that speak for themselves.  My company website had no content and Sara crafted each page with our voice and vision.  She’s a wealth of creativity and an essential part of our team. We truly don’t know where we would be without her!”

-Oneida Franco, Franco Blueprint Inc.

“Sara is like a brand therapist! With more than one business to run, having her on my team has been invaluable. She’s helped to fine tune my online voice, enhance my key brand messaging, and she coordinated a complete overhaul of my website. In doing all this, Sara has saved me countless hours. By carefully crafting my landing pages, she has proven to have a way with words and images that exudes a refined style… that I never need to second guess! Not only that, but she keeps my weekly email campaigns on track, and edits articles and blog posts with a turn-around that always amazes.”

-Kelsey Matheson, founder of The Optimal Health & Conscious Living Academy and co-owner of Anamaya Resort

What To Expect

Getting prepped

As soon as you sign up and pay for the program, you will receive an ACTION PLAN and we’ll have a private prep call to establish goals. You’ll get another 1-hour wrap up coaching call at the end of the 8 weeks.

Accountability Calls

We’ll have 90-minute GROUP CALLS every week (8 total through the program) to review progress, strategy and next steps. You’ll gain membership to a private Facebook group where members can interact, bounce ideas and get valuable feedback in between the group sessions.

Ongoing Support

Group coaching session with a search engine optimization (SEO) expert, plus unlimited email support. Ask me any questions any time!

My Commitment To You

A fun COLLABORATION! We are going to work hard and be fully focused on developing your fabulous brand. I’m 100% committed to see you through each phase and expect you to bring your A-game each and every week. *There will be zero tolerance for anyone who does not treat other group members with respect, tact and kindness.

Pricing / 10-month payment plan

The Espresso 10
  • Full Brand Development
  • Copy Editing All Key Components
  • Content Calendar
  • Email Marketing
  • SEO Guidelines